A COMPARISON OF APPLE, GOOGLE AND MICROSOFT’S BUSINESS MODELS AND STRENGTH

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This excerpt is concerned with three most prosperous companies of the world. Each have its own specifications still they share some of the common traits also. Apple, Google and Microsoft Corporation are dominating the technology and access of consumers. Each of these firm is incorporated with varying perspective and organizational pattern.

However each of them compete with the other in terms of hardware, software, mobile phones, operating systems and web browsing. Various business homework help services offer an effective comparison between these firms, in term of their hardware, software and internal portal.

  1. AN OVERVIEW OF THE THREE FIRMS:

  • APPLE:

The business model of Apple deals with mobile phones namely iPhone and iPads. A huge portion of the profit of this company is based on these devices. More than 25% of the market place of mobile phones is dominated by iPhone. Also the overall earnings of their cellphones is the highest one.

  • GOOGLE:

Google is the second most developed company. Its business model is focused on advertising through its search engine and operating systems. The advertisement of services like help with my assignment are easy to access through this search engine. Their methods suggest and provide training to be applied to the problem identified by determining various tools and techniques that are appropriate to the research problem (dissertationwritinghelp, 2021). The operating system of Google i.e. Android is dominating the market share three times faster than the iPhone market place. Google purchased this operating system to enter into the mobile market place.

  • MICROSOFT:

Microsoft business is modeled upon the operating system. This is the most famous and widely used operating system in computers. The major versatility of this operating system is that it is a desktop operating system and is dominated one in this sphere to a huge extent. Nonetheless Microsoft has failed in its initiative towards the smartphones whether their software, hardware, mobile computing and its internal portal is considered.

  1. AN ANALYTICAL PERSPECTIVE :

Each of the three above mentioned companies are the most valuable companies. These companies have raised the market cap to a high graph.  The Google system placed lower cognitive demands on the driver than the Apple and Microsoft systems, which did not differ (Strayer, 2017)

  • FIRSTLY:

The business model of Apple is based upon upheaval and feasibility factor based devices which are designed to facilitate the consumers. Their designs are sleek and manageable to use. Some of their particular features are kept continued in new emerging product lines.

  • SECONDLY:

Microsoft has its specifications in licensing the software like windows and office suite. Microsoft is planning to start its venture in strong contrast to Apple. However both these companies have brought a transformation in their respective peculiarities.

  • THIRDLY:

Google generates its revenue through web advertisements and search engine. The most unique thing about Google is that it not only provide services successfully but also tie it up with other goods as well.it cost nothing to users in real sense.

  1. IMPORTANCE OF MOBILE COMPUTING:

Mobile computing is getting more and more importance in terms of their utility in fulfilling the user requirements. The use of applications in this regard enriches the paradigm of the use of mobile devices.

  1. THE BUSINESS MODEL OF APPLE AS A FIRM:

It’s hard to remember a modern American company so completely dominated by the ideas and personality of an individual as Apple was under the tutelage of Steve Jobs. Jobs’ extraordinary innovations propelled Apple to unprecedented heights until his death from cancer in 2011.

During Steve Jobs’ second term (he was fired in 1985 and returned in 1997), Apple became relevant again and revolutionized other subsectors as well. In 2001, the company introduced the iPod, a portable device capable of storing 1,000 songs, and soon adopted Sony’s Walkman. A few years later, Apple completely redefined cell phones with the launch of the iPhone in 2007.

  1. THE BUSINESS MODEL OF MICROSOFT AS A FIRM:

Microsoft has dominated the computer industry for years with its Windows software. Apple is an afterthought for multiple generations of enterprise products. Before Google’s browser began to dominate the market, Microsoft gave up on Internet Explorer and bankrupted Netscape and similar companies.

Historically, Microsoft’s revenue model has had several strengths. The first concerns license fees for the use of the Windows operating system and the Microsoft Office suite. After a few years of insignificance in the race against Google and Apple, Microsoft announced a new vision in April 2014 and immediately focused on making Windows software compatible with competing products like the iPad.

  • PRODUCTS OF MICSROSOFT:

Microsoft also offers several successful products, including Microsoft Surface and Surface Pro, which compete with Apple devices like the iPad. But as Microsoft moved forward, they realized that paid software was harder to sell in an age of cheaper alternatives.

In addition, tablets and phones replace PCs. CEO Satya Nadella spoke about Microsoft’s new business model, which emphasizes product integration, a “freemium” software package and a focus on cloud computing.

  1. THE BUSINESS MODEL OF GOOGLE:

Google’s services initially do not charge users anything. Google will attract users and collect their data and then sell access to eager buyers around the world. Every marketing company in the world wants Google’s data type and reuse.

In addition, the company continues to improve and become more complex to target consumers and businesses, synchronize preferences and matches. Storage and other services have added a number of costs in recent years. The no-cost model is not only beneficial but also devastating for Apple and especially for Microsoft.

As Apple and Microsoft continue to compete for better, more modern products that consumers can pay for, Google is looking for ways to monetize companies that users are willing to stop paying for. Google doesn’t charge for Android in the US, which is one of the main reasons manufacturers are so drawn to it. Google Web Apps, which are very similar to Microsoft Office programs, are also free. Since Google started offering a free operating system and computer software, sales of Microsoft Windows and Office have slowed.

Also read: Is MCSA a worth learning course?

CONCLUSION:

This excerpt of writing deals with the strengths and business models of the most progressive companies of the world. It also deals with the comparison between these firms in great length.

Bibliography

dissertationwritinghelp. (2021, september 14). Why Methodology is important for a Dissertation or Research Paper? Why Methodology is important for a Dissertation or Research Paper?

Strayer, D. L. (2017, june). The smartphone and the driver’s cognitive workload: A comparison of Apple, Google, and Microsoft’s intelligent personal assistants. Canadian Journal of Experimental Psychology/Revue canadienne de psychologie expérimentale.

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